Modern day’s Global market offers cut-throat competition for any product to survive. Frequent changes in consumer’s taste, income variation, globalization, media influence and other similar global trends directly affect each product. Building a ‘Brand Image’ is an essential part for every garment manufacturer as each garment has an extremely short life cycle and also trends keep changing on a daily basis.
Every brand is created as a result of strategic planning by a visionary team. A well known branded product will always help the retailer to increase sales volume as the customer will be confident on the brand quality, durability and uniqueness.